CArA Gresser
Creative AND BRAND DIrector
I'm a creative industries leader who loves music, travel and collaborating with others.
I've spent my career building some of the most beloved Canadian and global brands, from Holt Renfrew to Four Seasons Hotels and Resorts, as their first Global Creative Director.
In my spare time, I've been an advisor for Women Leading Travel & Hospitality and SXSW.
Expertise
Creative Direction.
Photo and Video Production.
Content Strategy.
Brand Management.
select Work
POP DOWN LONDON
A 24-hour commercial edit which was released the day after the event.
Robb Report → Forbes →
FOUR SEASONS PRIVATE JET
A story developed to launch our new Jet before the product was created.
Four Seasons → Travel + Leisure →
ENVOY
An invitation to storytellers from around the world to collaborate with us, to share what it means to be in the moment, and to connect to diverse cultures, places, and experiences, as facilitated by Four Seasons.
Four Seasons → Luxury Daily →
TAKE YOUR TIME
A case study on the first-ever global brand campaign for Four Seasons.
Connect
Email.
Phone.
Social.
Education.
MBA, Marketing
Wilfrid Laurier University, 2017
Graduate Certificate, Corporate Communications
Humber College, 2013
B. Comm., Marketing
Ryerson University, 2009